While considering all the factors that go into building a business, and a little voice whispering in your mind that “maybe I don’t need a logo for my business….!” Don’t ever listen to that voice. Having a logo is an essential piece of making your brand’s personality an effective one straight up there with having top-notch products and positive references. All in all, for what reason is a logo significant? Since it commands attention, establishes a solid first impression, it is the base of your brand’s identity, the logo isolates you from other competitors and encourages brand’s loyalty.